The future is often thought to be an enhanced version of the present – as if what we have now will soon be simply better, faster and more efficient. What if the future is something completely different? The idea of disruptive innovation starts from the premise that the world is not changed by fighting against the current solution, but by creating an alternative that makes the current solution look unnecessary. Information technologies, platform economies and a globally networked world have created huge opportunities. We need to figure out where the real change is coming from and what the competition actually is.