Ülemiste City
Tartu Ülikool

Wellness Economy and Entrepreneurship

The general objective is to provide students with the understanding of how the wellness economy works and how wellness entrepreneurship can be initiated and nurtured. It is expected that the innovative approaches and tools lead to a more competitive wellness economy.

Read more in UT study information system.

Mida koolitusel õpid?

Learners will know and understand
* the definition and processes of innovation;
* the differences between innovation, invention and creativity.

Learners will acquire the skills
* to apply techniques and methods of innovation in various areas of the wellness economy, with special focus on spas; and
* to experiment what skills, tools and insights they need to be able to improve their wellness entrepreneurship capabilities and competitiveness.
* Learners will be able to apply the innovative thinking and entrepreneurial approach in practice and adapt to an actual location/site/project.

Maht: 5 EAP - 32 h seminars, 98 h independent work h
Koolituskrediidi kohti 1
Tasulisi kohti: 1 (300€)
Keel: inglise keeles
Algus: 06. veebruar
Registreerimine: 05. veebruar
László István Puczkó (Visiting Lecturer at UT Pärnu College)

Online Learning. Seminars in Pärnu College 24-27 April, 9.00-17.00.

blended learning

Differentiated (A, B, C, D, E, F, not present).

The course exam is an innovation-inspired individual exercise for a selected spa/wellness facility (either existing or fictional). Students need to apply innovative thinking and translate their entrepreneurial skills and knowledge to devise a viable proposition. The coursework is a written assignment focusing on innovative spa/wellness service proposition assessed by course leader. The assignment needs to answer the following questions:
* introduction of the current market situation: supply and demand
* rationale behind the development: what kind of trends would you highlight influencing your thinking?
* description of service/programme/site discussing the innovative nature of the suggested development in detail
* discussion about how the two special segments may be different in terms of expectations, behaviour, etc. and how those characteristics may have an impact on service/programme design
* concluding remarks on implementability
Requirements for submitting or resubmitting the assessment will be established by the teaching staff member responsible for the course in accordance with the Study Regulations.

Kursuse kontakt
Kristel Teearu (kristel.teearu@ut.ee)