This presentation touches upon how the unfamiliar profession of semiotic consulting utilizes the characteristics of transparency, empathy, and intentionality to enhance the conceptualization and design process of future societies. Semiotic consulting is an ad hoc service that is closely linked to design and is specifically tailored for various stakeholders within a society, such as individuals, institutions, and organizations. In general, a semiotic consultant is a specialist who spearheads the perceived subjective boundary when an object represents a “lack of meaning”. The design process for developing a society with the future always in mind requires an understanding of the complex, interwoven relations between the stakeholders in the society, along with the distinction of the linear process of deliberate acts and the non-linear path of intentionality that leads to unexpected emergent outcomes.