Providing modern and practical knowledge about designing a new product or service from startup founder's perspective. Understanding product design, service design, software design, software analysis, green design and company’s social accountability, "Agile" software development project management using the "Kanban" method, and also, introduction to industrial design. Association of knowledge about design theory, design history and design processes in the development of competitive products and services. Management of creative process and product development project from the formation of the idea up to a practical outcome.